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Packaging
Package form means as much as the design on it. Consumer packaging serves to contain and communicate. A product's "packaging mix" is the result of several requirements that determine how a package accomplishes those two basic functions. Robert D. Hisrich identified eight major package requirements that dictate the mix. A package must: protect the product, be adaptable to production-line speeds, promote or sell the item, increase the product's density, help the consumer use the product, provide reusable value to the user, satisfy legal requirements, and keep packaging-related expenses low. > Printing: offset printing, digital printing, pad printing, screen printing, in mold, etc > Packaging: paper, plastics, etc > Blow molding, injection molding, thermaforming > Specialty printing techniques include: stereo imagery techniques, lenticular, anoglyph |
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